{"product_id":"kerala-matta-high-bran-parboiled-iqgth","title":"Bio Basics Kerala Matta High Bran - Parboiled","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA popular variety of red rice from Kerala\u003c\/li\u003e\n\u003cli\u003eTasty and nutritious  red rice with high bran\u003c\/li\u003e\n\u003cli\u003eHigh nutritive content\u003c\/li\u003e\n\u003cli\u003eSingle farm\u003c\/li\u003e\n\u003cli\u003eKerala Matta is a generic term used for parboiled red rice grown in Kerala.\u003c\/li\u003e\n\u003cli\u003eIt is also called Kerala Red Rice or Palakkadan Matta Rice. \u003c\/li\u003e\n\u003cli\u003eSome also call it Rose Matta.\u003c\/li\u003e\n\u003cli\u003eThis red rice is medium size  grained, bold and plump even after cooking.\u003c\/li\u003e\n\u003cli\u003eIt is very popular in Kerala and tastes delicious with all Kerala curries.\u003c\/li\u003e\n\u003cli\u003eOnce you eat it, you will come back to it!\u003c\/li\u003e\n\u003cli\u003eA small quantity of Kerala Matta Rice is enough to satiate you.\u003c\/li\u003e\n\u003cli\u003eIf you want to have a controlled diet and do not want to overeat, semi-polished varieties of red rice like Kerala Matta are an ideal option.\u003c\/li\u003e\n\u003cli\u003eKerala Matta rice available in the market is virtually white or a light pink in colour.\u003c\/li\u003e\n\u003cli\u003eThis is because the rice is almost polished with most of the bran removed.\u003c\/li\u003e\n\u003cli\u003eBio Basics' Kerala  Matta ( high bran) Rice is deep red in colour because we retain 70% of bran to keep the fibre and mineral content very high.\u003c\/li\u003e\n\u003cli\u003eDuring rice processing, after the paddy is cleaned, it is run through a sheller where the husk of the paddy is removed.\u003c\/li\u003e\n\u003cli\u003eIn this unpolished stage, the rice has 100% bran and is fully red in colour.\u003c\/li\u003e\n\u003cli\u003eThis unpolished rice may be difficult for daily consumption or for urban palates unless you are very committed to eating full fibre red rice.\u003c\/li\u003e\n\u003cli\u003eUnpolished rice is an excellent option for those who are prediabetic or diabetic.\u003c\/li\u003e\n\u003cli\u003eHowever, many regular Kerala Matta consumers like to have higher than the regular 30% bran.\u003c\/li\u003e\n\u003cli\u003eSo this high bran Kerala Matta is for that segment.\u003c\/li\u003e\n\u003cli\u003eBio Basics Kerala Matta (high bran) Rice is from a single PGS-certified organic farm in Palakkad.\u003c\/li\u003e\n\u003cli\u003eThe bran content is around 70%  and may show slight variation from batch to batch because the rice is manually processed by adjusting the blade of the polisher.\u003c\/li\u003e\n\u003cli\u003eSince  most of the bran is left intact, the rice retains its deep red colour even after it is cooked.\u003c\/li\u003e\n\u003cli\u003eRich in nutrients\u003c\/li\u003e\n\u003cli\u003eHigh satiation\u003c\/li\u003e\n\u003cli\u003eSuitable choice for blood sugar management\u003c\/li\u003e\n\u003cli\u003eHigh fibre content\u003c\/li\u003e\n\u003cli\u003eGood for portion control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"biobasics","offers":[{"title":"1 kg","offer_id":46747361181925,"sku":"BBKMHBP01","price":43.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/2179\/7093\/files\/Kerala_matta_High_Bran_Padi_7e0ca993-7b88-4cee-a576-2f600c4bfbc4.png?v=1746801393","url":"https:\/\/veehacart.ca\/products\/kerala-matta-high-bran-parboiled-iqgth","provider":"Veehacart","version":"1.0","type":"link"}